Fletcher Design Co. LLC | Jackson Hole, WYO | Profile
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  JUST THE RIGHT BLEND . . .   

 

These days I find myself in the happy zone where creativity meets efficiency; but it certainly wasn’t always like this . . .

An unorthodox career trajectory led me down the path to visual communication. My professional life began as an Inside Sales Rep with a Northwest manufacturing company. Armed with a fresh earth sciences undergraduate degree, a quick wit and an eager desire to get going on student loan repayment, I jumped into cube / corporate life. It was a bit of an adjustment but I persevered and the owners soon took an interest in my interpersonal skills and work ethic.fletch_skate I quickly transitioned into the Marketing Manager position, and this new responsibility provided a great opportunity to work with vendors and creative agencies as well as allowed me to take on our in-house design projects.

My first great design “triumph” was an internal sales catalog that I produced for Lowes Home Improvement™; it was my initial go with InDesign and it looked awful. Fortunately, the pre-press folks were patient and guided me through the process. In retrospect, I now realize I was “that” client. After spending more and more time with our agency folks, it became clear that they had an entirely better work environment than I did and I wanted to be a part of it. So I did what I should have done when I was 18, I traded in my slacks and headed to art school.

Things certainly have changed.

Since receiving a classical design education and working with various clients over the years, I have developed a much deeper appreciation for the craft. I find myself on a continuous quest for knowledge and innovation while remaining constantly aware of the client’s position because I’ve been on your side. I’ve come to realize that half the fun of this job is the interaction. Listening to your needs, defining objectives and competition, formulating a plan and executing. Nothing is more satisfying than hearing a client use an explicative (positively) when describing our work!

I like to look at design through the eyes of a builder. The foundation is always the most critical piece of the structure. Everything that happens after excavation, form construction and concrete pouring is all for nought without a solid, well-planned base. Whether the medium is print, digital or structural, I’m always planning the next three moves.